Media Kit Templates to Professionally Pitch Your Blog to Brands
Get the good word going about your business using my advertisers-friendly media kit templates that make it easy to introduce your brand to the world.
Media Kits: A Gentle Guide
The face of “media” changed a lot over the last decade. From periodical magazines and daily print papers, we moved on to getting our news from social media channels, industry blogs, and online-only media.
But this proliferation of media channels is actually good for businesses. You can now secure free publicity much easier and make national headlines after going viral on social media.
Yet, to make that media success happen, you need to have a well-designed media kit.
What’s a Media Kit?
A media kit is a standardized set of business promo materials you can share with journalists and bloggers to help them produce content about your business. The purpose of a media kit is to provide a hotkey summary of the core facts about your business, paired with standardized PR materials you usually distribute — from corporate images to brand guidelines.
Here’s what to include in your media kit:
- Personal bio or company description
- Mission statement and key values
- Company history/key milestones
- Brand media assets like logo, badgers, product photos
- Case studies/success stories
- Recent partnerships and corporate announcements
- Public company statistics
…Anything else you might deem newsworthy and important for a journalist, covering your industry, to know.
How Are Media Kits Most Often Used?
Media kits are mostly used for PR activities. Think of them as a journalist “lead magnet” — an intriguing piece of corporate history that could prompt them to mention you in a story or reach out for an interview.
Most often media kits are used for:
- Journalist outreach campaigns
- New product/services launched
- PR events and conferences
Why Having a Media Kit is Important
A media kit is a somewhat “passive” way to earn coveted media coverage. It sits on your website and makes it easy for journalists to get the gist of your business.
Since many newsrooms run on a tight schedule these days, reporters are pressed to produce new stories fast. Most don’t always have time for personalized outreach and choose to rely more on publicly available information. A media kit provides hot-key access to the basic information a busy journalist needs to produce their story.
On the other side, media kits also save your marketing people time and effort on answering repetitive questions like “When was your company founded?” or “How many users do you have?”. Instead, they can focus on creating personalized pitches for journalists or respond to source requests with comprehensive information faster.
The last, but not least benefit of media kits is brand protection. By offering a set of approved PR assets (logos, taglines, product images, leadership headshots, etc) you avoid situations where your brand is incorrectly acknowledged (e.g. the CEO’s name is misspelled or their photo is 10 years old). This is embarrassing, to say the least.
Types of Media Kits
Media kit templates come in all shapes and sizes these days.
Bigger companies set up dedicated “media pages” for journalists, but smaller brands usually opt for a simpler (yet equally effective solution) — a filled-in media kit template + media assets, shared as a non-editable Google Drive or Dropbox.
You can easily make several of the popular media kit types using one of the templates featured above ⬆️
PR Press Kit
A press kit is another name for a media kit. Usually, it’s designed for the sole purpose of securing media coverage. As such, it should always provide up-to-date information on:
- Company leadership
- Performance / achievements
- Brand guidelines
- PR contact information
Including a “boilerplate” of recent company news and announcements might make it more impactful to journalists.
Promo Event Media Kits
Many businesses also design event-specific media kits to hand over in person or send over to invited journalists before/after the event. Unlike a general press kit, this version should focus on one major announcement — e.g. successful funding round closure, new location opening, new product launch, etc. Plus, provide some essential company details as a “refresher”.
Media Kits for Influencers
Influencer marketing is a $16.4 billion market that keeps growing in size. If you are part of the booming creator economy and looking to attract more sponsors, having an influencer media kit is a must-do.
Your influencer media kit should include a short bio, social media handles, follower count, engagement rates, audience demographics, and past brand collaborations. You might also want to list your project rates (minimums or ballparks) though this part is optional.
Now it’s back to you — make your marvelous media kit with SmashingDocs templates!